Beauty of Joseon

Joseon-era botanicals in modern, no-fuss textures. The Relief Sun made the brand unavoidable.

Beauty of Joseon started as a hanbang-inspired line that treated rice, ginseng and mugwort as ingredients rather than folklore. The Relief Sun Rice + Probiotics SPF50+ did the unfashionable thing of being wearable under makeup, and the rest of the catalogue had to catch up to that standard.\n\nThe brand is now everywhere, which is both a compliment and a warning: buy the formulas that still feel considered, not the ones that merely extend a logo.