Krave Beauty
Liah Yoo's barrier-first indie. Matcha cleanser, Great Barrier Relief, no twelve-step cosplay.
Krave Beauty was built on the idea that a damaged barrier is not a personality. Great Barrier Relief — an oil-serum with tamanu and soya unsaponifiables — became the bottle people lend to friends after a tretinoin incident.\n\nThe Matcha Hemp Hydrating Cleanser is the other keeper. The brand has been through ownership noise; the formulas that matter are still the early ones.
Products
Krave Beauty
Oat So Simple Water Cream
$26 · 2.7 fl oz / 80 ml0
Krave Beauty
Great Barrier Relief
$28 · 1.0 fl oz / 30 ml10
Krave Beauty
Matcha Hemp Hydrating Cleanser
$24 · 4.1 fl oz / 120 ml3