The Skincare Co

Krave Beauty

Liah Yoo's barrier-first indie. Matcha cleanser, Great Barrier Relief, no twelve-step cosplay.

Krave Beauty was built on the idea that a damaged barrier is not a personality. Great Barrier Relief — an oil-serum with tamanu and soya unsaponifiables — became the bottle people lend to friends after a tretinoin incident.\n\nThe Matcha Hemp Hydrating Cleanser is the other keeper. The brand has been through ownership noise; the formulas that matter are still the early ones.

Products